Business

Warren Weir's Serge Island deal gives powersports dynasty stamp of approval

BY BALFORD HENRY Observer senior staff reporter

Friday, February 21, 2014    

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PRESIDENT of Jamaica Promotions (JAMPRO) and prominent attorney-at-law, Milton Samuda, says that PowerSports Dynasty Limited will add value to the services being offered in the Jamaican sports sector.

"It will add value to the services being offered to athletes and their managers, as well as to sporting events and event organizers," says Samuda, who is the president of the one-year-old sports management consultancy firm, which recently brokered a multi-million dollar deal involving 2012 200-metre Olympic bronze medallist, Warren Weir, and Serge Island Diaries, a subsidiary of Seprod.

According to Samuda the company offers, "consultation on a wide range of matters relating to sports such as deal brokerage, contract negotiation, human capital management and corporate and strategic planning and development."

PowerSports' website, powersportdynasty.com, adds that consultancy services also include appearances, sponsorship, marketing and branding, broadcasting, intellectual property, patents and trademarks.

They also offer corporate support in terms of developing organizational charts, goals and objectives and mission and vision statements, policy framing and audits, strategic and business planning and implementation, balance score card methodology and application and company secretarial.

In terms of talent management, it covers career development, fitness programmes and applications, dietary management and nutrition.

PowerSports Dynasty currently represents two promising Jamaican athletes: 2012 World Junior Championships 400-metre hurdles champion, Janieve Russell; and, Jamaican- born, British citizen, Masai Zebe-Chaka, who broke the national senior 50 metres butterfly record last year, and is trained by Jamaican Olympian, Andrew Phillips.

But, its major achievement so far has been brokering the multi-million deal which made Warren Weir, Brand Ambassador for Serge Island Dairies, Jamaica's largest milk producer.

Weir, 24, who specialises in the 200 metres, was the bronze medallist in the event at the 2012 London Olympics, helping Jamaica sweep all three medals in the finals. He won the silver medal over the distance at the 2013 Moscow World Championships, equalling his personal best and finishing behind Usain Bolt, who set a World leading time in the process. He trains with the Glen Mills-coached Racers Track Club, along with Bolt and Yohan Blake.

Other members of the PowerSport Dynasty senior management team are: prominent member of the Jamaica Athletics Administration Association (JAAA), Hamlin Pagon, Vice President; President of Jamaica Paralympic Association, Attorney-at-Law Christopher Samuda, who serves as Secretary General; and, Certified Sports Marketer, Laurel Smith, who serves as Treasurer.

Pagon is well known in sporting circles as a coach, mentor and administrator, while Samuda is President of Jamaica Paralympic Association and the Jamaica Disability Cricket Federation, as well as Secretary General of the Jamaica Olympic Association and a member of the advisory board of the Jamaican Fencing Federation.

Responding to concerns that many local athletes fear being shortchanged, financially, Pagon argued that building strong business sense and ethics for athletes is non-negotiable, as far as PowerSports Dynastys is concerned.

"Beyond that, we ensure that they have a fundamental understanding of their legal entitlement to a fair share of the fruit of sweat labour. That for us is an athlete's inalienable right," Pagon added, noting that the company is already engaged in confidential talks with a number of Jamaican athletes.

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