Business

Wisynco to export Hawaiian Punch

Julian Richardson

Friday, January 11, 2013    

Print this page Email A Friend!


WISYNCO Group will this month start shipping Hawaiian Punch fruit drink to Caribbean markets, having recently obtained a certificate of origin for the product.

The Jamaican manufacturer and distributor last year entered into an exclusive licensing agreement with American drink company Dr Pepper Snapple to produce Hawaiian Punch on the island and supply the brand throughout the region.

Wisynco has immediate plans to distribute the product to Barbados, Dominica, St Lucia, St Kitts, Cayman Islands, and Antigua and Barbuda, revealed the company's export manager, Stephen Dawkins.

"Those are the main territiories that we are focusing on right now," Dawkins told Caribbean Business Report.

According to Dawkins, the company had been waiting to acquire the certificate for several months. A certificate of origin is a document, required for international trade, declaring in which country a commodity or good was manufactured. Products of Caribbean Community (Caricom) origin are granted preferential access to markets throughout the region.

Wisynco is among Jamaica's largest distributors of international consumer brands. Among the global manufacturers it distributes for are Coca-Cola, Welch's, Kelloggs, General Mills and Nestlé.

The move to begin exporting Hawaiian Punch is a major step towards Wisynco expanding its global reach in beverages, said Dawkins.

"It opens up new avenues for us to be the major beverage distributor in the region," he said.

Wisynco also manufactures its own line of beverages, including bottled water brand Wata; a flavoured water product, Cran Wata; energy drink Boom; and soft drink Bigga.

The firm announced in September that it was spending $400 million in six months to add capacity to its White Marl, St Catherine plant, with the investment aimed at facilitating an aggressive push of its products into overseas markets.

ADVERTISEMENT

POST A COMMENT

HOUSE RULES

 

1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper – email addresses will not be published.

2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.

3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.

4. Please do not write in block capitals since this makes your comment hard to read.

5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.

6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.

7. Lastly, read our Terms and Conditions and Privacy Policy



comments powered by Disqus
ADVERTISEMENT
ADVERTISEMENT

Poll

Do you think the current Enquiry will bring any benefit to residents of Tivoli Gardens?
Yes
No


View Results »


ADVERTISEMENT

Today's Cartoon

Click image to view full size editorial cartoon
ADVERTISEMENT