EMEDIA Interactive projects will invest $31.3 million over the next eighteen months to distribute more than fifteen original programmes — a collection of series that will consist of eight to 13 episodes each — through Flow TV.
It's part of a partnership agreement between Flow and eMedia that will see the latter distributing a slate of original local programmes, broadcast on its online network iVu tv, to Flow cable television subscribers on Flow TV or channel 100. The deal will allow eMedia Interactive to develop and produce a continuous stream of local programmes, while Flow, through its cable television network and specifically its local television brand Flow TV, will provide promotion, distribution and sales support for the partnership, according to Flow in a press release on Friday.
"Our commitment to deliver top quality, variety content that was made two years ago when we launched Flow TV, has begun to take shape with this partnership with eMedia Interactive, which will improve our capacity to deliver high quality, original local programming to fulfill the appetite of our subscribers who want to see content relatable to themselves and their lifestyle," said Donovan White, vice president, marketing & sales for Columbus Communications Jamaica Limited, operators of Flow.
The first five eMedia-produced programmes will be introduced in the last quarter of 2013, according to Flow, adding that another five will be rolled out in the first quarter of 2014 and the remaining five in the third quarter of 2014.
Traditionally, the production of local content has been a challenging path though there is no shortage of creativity and talent in the Jamaica Film and Television Industry, Flow said, noting that the hindrances have typically been a lack of consistent funding and distribution.
Flow and e-Media Interactive are committed through the partnership to overcome these historical challenges and deliver top quality local programmes, the company said.
The e-Media production team has already produced a number of multi-episode series and documentaries, which premiere on Flow TV channel 100 on October 25, 2013. These include, Squaddy -- a comedy drama following the exploits of two young men from the inner city who are recent recruits to the police force; my wknd -- a reality series that gives the viewers a sneak peek into the life of a popular celebrity as they enjoy their weekend; Your Money: on the Edge --a series about young entrepreneurs & their efforts to grow their businesses and; a documentary -- 50 Years of Entrepreneurship which explores the roots of indigenous Jamaican business development from 1962 to 2012.
In an earlier interview announcing the partnership, eMedia boss Tyrone Wilson said production was under way on another documentary, Barrel Culture, looking at the remittance industry and its socio-economic impact on the country.
Flow TV or channel 100 on the Flow cable network has almost 100 per cent local content.
"Our aim is to deliver high quality local programming through creative partnerships such as this one with eMedia that encompasses the creation and distribution of a themed portfolio of original content, programmed for weekend viewing." said Michael Look Tong, director of media services for Columbus Communications, operators of Flow TV.