Developing a personal brand

Launching Leaders

with Debra Fraser

Sunday, October 07, 2018

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Brand YOU

The concept of an individual as a brand is somewhat new, but the need to work on your individual brand is becoming increasingly important as it can be a catalyst for career advancement. I once heard that there are no casual conversations when you are in the company of your peers or superiors much less in an office setting. We're always being scrutinised and assessed. So, in the same way that we attempt to work on the company's brand, it is just as important to work on yourself too. Your personal brand is the engine of your career. In this digital era, we must also be mindful that our online footprint, especially social media, is regarded as actual insight on who you really are based on the content you publish. It's not just about résumés and references anymore.


Reinvesting & Reinventing

You might be thinking that it's too late to rebrand yourself. Not true. It's NEVER too late. However, in rebranding yourself it is important that you remain authentic in spite of whatever cosmetic or meaningful changes you make to be more marketable. The primary aim is to become more useful and invaluable to your organisation and yourself. So, while speaking more in meetings or volunteering to be on every committee might seem commendable, you can also come off as someone who tries too hard and might be more annoying than appealing.

So then, how do you begin? For starters, reinvest your time in acquiring new skills or enhancing your current skill set. More companies are going lean where staffing is concerned and incorporating technology to improve productivity. To present yourself as a serious contender, the go-to-person for projects or for greater levels of responsibility, it is important to not just look the part but actually be the part. A balanced combination can put you ahead of the pack when senior management look within for the next rising star.


Education or Experience

The question of which is more important is not that easily answered. However, the reality of the current job market is that for most positions, in order to even get in the door a minimum level of academic qualification is required. Conversely, to be considered for any management position it's expected that you would have some years of experience honing and developing your skills while on the job. Ideally, as someone aspiring to climb the corporate ladder, it's important that you invest time in your educational development while simultaneously learning the ropes at various levels of your organisation. There are numerous online and offline sources that can best prepare you to take the new Brand You for your next career adventure. Start reinventing your most important asset, YOU, and share your progress with us!

Until next time, Leaders Keep Lookin' Up!


Debra Fraser, MBA, is CEO of Caribbean HR Solutions and is a member of the BPIAJ, HRMAJ and SHRM. Please direct comments to or

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