Career & Education

Red Stripe adds four courses to Learning for Life curriculum

Sunday, July 02, 2017

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Desnoes and Geddes Foundation and HEART Trust/NTA on Wednesday signed a Memorandum of Understanding (MoU) to introduce four new programmes under the foundation's Learning for Life project.

They are social media management, which is expected to reach 100 candidates; small business management, expected to reach 400 candidates; a CXC night school, expected to reach 500 candidates; and project employability skills, which is expected to attract 1,000 candidates.

The partnership is expected to expand training and certification, improve employability skills, increase job placement, improve business management, and improve customer service. It will also foster a more responsible and productive use of social media, foster community development, foster economic growth, and enhance the corporate image of the partners, according to the MoU.

Chairman of the foundation Noel DaCosta said the aim of Red Stripe's philanthropic arm is to improve the lives of Jamaicans.

“We provide a chance for young people who might have been bypassed for whatever reason by the formal education system,” he said.

Permanent secretary in the Ministry of Education, Youth and Information Deanroy Bernard commended the move, and hailed it for being a model of “effective private-public partnership for economic growth and national development”.

“Hope is best achieved through partnerships with the private sector, public sector, civil society NGOs and all the stakeholders who believe that education is an indispensable leader in the facilitation of social, political and economic mobility of the majority of our people,” said Bernard.

Senior director, TVET for Development and Support Systems at HEART Trust/NTA Dr Marcia Rowe-Amonde reported that the project will improve young people's employability skills, attitudes and job readiness.

“Partnerships are critical to what we do and so a total of 2,500 Jamaicans will receive training under the Learning for Life project during the 2017/2018 financial year with a commitment from D&G to provide $17 million towards this effort,” she explained.

The programme will also be expanded to train more Jamaican young people.

“Projects bartender and crop production will also be expanded as these are essential to the operation of Red Stripe, and just over 1,000 Jamaicans will be trained and certified in these disciplines,” she continued.

“Jamaica needs to focus on being the leading producer of well-trained people as our people will enable us to ensure that we are competitive globally. They are creative, they are innovative and hard-working, and by training our people we will address poverty and generate productivity. That fuels economic growth,” said Rowe-Amonde.

Learning for Life partners with educational and training institutions to train young people in the 18-34 age group in retailing, hospitality, tourism, and the arts, and equipping them with employment opportunities.

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