AMIDST the politics and gore of last week came the most refreshing and positive development for Jamaica since the outstanding performance of our athletes at this year's IAAF World Championships in Moscow, Russia.
The talented Ms Tessanne Chin bowled over celebrity musicians Ms Christina Aguilera and Messrs CeeLo Green, Adam Levine and Blake Shelton in her blind audition for the American vocal competition The Voice, aired on NBC television.
Ms Chin's powerful rendition of American singer Pink's Try demonstrated to the world that Jamaica is blessed with immensely talented people.
That she had the four highly rated American musicians fighting hard to coach her through the tough competition speaks to her ability as a singer par excellence and demonstrates that, with the right exposure, talented individuals can succeed in their chosen fields.
There's no doubt that every Jamaican watching The Voice last Tuesday night was bursting with pride at Ms Chin's performance. That pride was enhanced
tenfold as she represented herself, her family and Jamaica exceptionally well in her
post-performance dialogue with the coaches.
Ms Aguilera, we believe, captured well some of Ms Chin's endearing qualities when she described the Jamaican as an "unbelievably talented vocalist" who has "much passion and heart" for her craft, and who comes across as a "kind,
What struck us as well was Ms Chin's humility and her Jamaicanness which, we believe, has scored well for this country
in the United States, our primary
The challenge now is how can our tourism officials work with NBC to further promote Jamaica throughout this season of The Voice.
News reports out of the United States last week told us that The Voice captured 14.7 million total viewers, up from 12.3 million last year to cement its status as American television's premier reality competition show.
That kind of viewership is nothing to sneeze at, and the fact that a Jamaican created such an impact on the show that enjoys such a large audience is reason for us to be strategic in our advertising and marketing.
But even as our tourism officials format that plan, we are keeping our fingers crossed that Ms Chin will advance in the competition and, as Mr Levine said, "easily win The Voice this year". For that would catapult her onto the world stage where, we have no doubt, she will make a great success of her career.
Our heartiest congratulations, Ms Chin. Move to each round of the competition with the full knowledge that you have Jamaica's support.