'Brand new' Jahvy

Monday, November 11, 2019

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Jahvel “Jahvy” Morrison is now the brand ambassador for Western Sports, one of Jamaica's leading sporting goods stores. The dancehall producer made the announcement on his social media pages recently.

“Signing with Western Sports signifies growth for my brand as a music producer within the industry and being able to be identified with corporate Jamaica,” Morrison told the Jamaica Observer.

“My association with Western Sports is to advertise their brand globally. I decided to partner with the company as their vision is aligned in helping to make dancehall music a part of corporate Jamaica through sports apparel and fashion,” he continued.

General manager for Western Sports Jeremy Owen is pleased with the new ambassador.

“Jahvy was selected as a brand ambassador for several reasons. First and foremost, he has a particular fashion sense and he knows how to mix and match athletic apparel and footwear to be worn for any occasion. Secondly, he is an ambitious, bright and fast-rising creative mind in the world of music production. He also has good people skills and carries himself with a certain confidence, yet he remains humble,” Owen told the Observer.

The general manager explained what Morrison's duties entailed.

“He will be working with Western Sports on our upcoming Christmas campaign, as well as other projects to be released before the end of the year. Other collaborations will be planned and executed thereafter,” he said.

Morrison — whose latest chart-topper is Elite by Alkaline — has produced songs for acts including Bugle, Alkaline, Jahmiel, and Teejay.

Morrison is the third entertainment personality to be affiliated with the Western Sports brand. The company previously worked with Ding Dong and Shenseea.

Western Sports was started in 1974 and it operates four branches locally.


— Kevin Jackson


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