10 years of 'MoBay Jerk'

Observer writer

Thursday, June 13, 2019

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John Lindo, promoter of the 10th annual MoBay Jerk & Food Festival, got emotional as he unveiled its 10th annual staging Tuesday night at Liguanea Club in New Kingston.

“When we started the festival 10 years ago, we didn't know what we were getting into. And now, 10 years later, it has been a blessing. I'm so grateful to our sponsors, we couldn't do it without them,” said Lindo, fighting to hold back tears. “We put a lot of work into this event, and we have lost a lot of money some of the years. I even had to sell my car to take care of the expenses.”

The MoBay Jerk & Food Festival is scheduled for Emancipation Day (August 1) at Catherine Hall Entertainment Complex in Montego Bay.

“The entertainment is going to be top-notch. We have Shane E, Jada Kingdom, new sensation Beez Hive, Ity and Fancy Cat and gospel artistes Joan Flemmings and Jabez. Jah Cure has promised us a one-hour set with his band, so we are looking forward to that,” said Lindo.

Several sponsors, including Excelsior Water Crackers, attended the launch.

“Excelsior, being a family brand, we saw it as a good opportunity to align with this event. It is also in line with our brand strategy,” said brand manager Samantha Jones Reid.

Racquel Watson, brand manager at Best Dressed Chicken, applauded organisers for preserving local cuisine while helping people in need.

“We have been supporting this event since its inception, because the Best Dressed Chicken is a brand that is geared towards events that are family and food-driven. We applaud the team for its commitment to preserving the Jamaican cultural cuisine and impacting the lives of the less fortunate and those in need,” she said.

Keynote speaker and executive director of the Tourism Enhancement Fund, Dr Carey Wallace, also endorsed the show.

“I see this food festival as the kind of local development that will only make Jamaica more attractive to the visitor. It will only allow more of the visitors inside the hotels to come out more and spend more money,” he stated.

Jabez and Beez Hive gave attendees a taste of what to expect in August with cameo performances.

Joleine Longman, public relations co-ordinator for the MoBay Jerk & Food Festival, noted that its mandate transcends cuisine.

“The festival has seen tremendous growth over the past few years with the implementation of new activities, development of the Montego Bay Jerk Festival Foundation, where we give back to a selected charity after each staging, as well as during the Christmas and back-to-school season. We see this as a necessary part of sharing our success with the community that we stage the festival,” she said.

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