Hundreds of patrons found Red Stripe Bold's Absinthe as a fitting way to ring in the New Year.

It was gridlock leading to the Palisadoes Go Kart Track where the event took place, as fans rushed to get inside before midnight.

Guests were greeted with drink mixes, palatable cuisine and high-energy music. Trendy fashion blended with LED display screens and laser lighting to create a magical atmosphere.

As midnight approached, the music stopped and the countdown to 2013 began, complemented by colourful fireworks.

DJ Sanjay of Coppershot Disco and ZJ Liquid had females shedding their stilettos for flip-flops and sandals in order to dance to the latest hits which included Lady Saw's Heels On.

Red Stripe's public relations manager LeVaughn Flynn said the party lived up to expectations.

"Great food, great music and vibes is just one of the ways that Red Stripe and Smirnoff celebrate the start of the year with our consumers," he said.

It was daybreak when most of the patrons exited the grounds, signaling an end to the ultimate New Year's Eve party.