Entertainment

Back with a Mission to entertain

BY RORY DALEY Observer writer daleyr@jamaicaobserver.com

Wednesday, August 27, 2014    

Print this page Email A Friend!


FASHIONISTAS and reality-TV junkies will be in for a treat as Mission Catwalk returns for its fourth season on September 20 on TVJ at 8:30 pm. The announcement was made at the Dominca Drive office of J Wray and Nephew, which played host to the show's media launch on Monday evening.

"This year will be like no other, as the show will bring out the drama behind the designs," Keneea Linton-George, executive producer, told the Jamaica Observer.

Viewers can look forward to the formula that has made the show a consistent top-five favourite with 12 designers from across five Caribbean islands putting their design skills to the test in each of the nine episodes. The show will also see the return of the judging trio, Linton-George; Novia McDonald-Whyte, senior associate editor at the Jamaica Observer; and Carlton Brown, menswear designer.

However, there have been other major changes due to the injection of new sponsorship and a partnership with The University of Technology (UTech). Season four was shot on campus at UTech's new Fashion Design facility, giving the designing dozen access to top-quality production equipment and guidance from Jill Becker, head of UTech's fashion programme.

Billed The High Fashion Edition, the show ramps up the stakes as first-time sponsor Campari has put up the ultimate fashion prize, the opportunity for the winner to show their collection at the Milan Fashion Week in Italy. Guests for the invite-only launch were given a live taste of several designs from the show's Campari-themed second episode, along with a six-minute preview trailer.

"It was an easy decision for Campari to come onboard," Gary Dixon of Campari explained.

Also joining the list of first-time sponsors was Audi.

"The brand has had a connection with both local and international fashion, making our participation a no-brainer," Hugh Okoye of ATL Automotive Ltd explained.

Other prizes at stake are $500,000 from NCB-SME to fund the winner's clothing line; $200,000 worth of sewing equipment from Singer Jamaica; a fashion editorial in Jamaque magazine, a UTECH fashion programme scholarship, and an internship with a regional design house.

"We're going all out to top season three's finale at Trident," Linton-George explained.

ADVERTISEMENT

POST A COMMENT

HOUSE RULES

 

1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper – email addresses will not be published.

2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.

3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.

4. Please do not write in block capitals since this makes your comment hard to read.

5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.

6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.

7. Lastly, read our Terms and Conditions and Privacy Policy



comments powered by Disqus
ADVERTISEMENT
ADVERTISEMENT

Poll

Do you think government is justified in spending $4m to send home Trinidadian Abu Bakr?
Yes
No


View Results »


ADVERTISEMENT

Today's Cartoon

Click image to view full size editorial cartoon
ADVERTISEMENT