CFW designers strut online
KINGSLEY Cooper, founder of Caribbean Fashionweek (CFW), announced the introduction of an online fashion website to this year's staging of the event at the Spanish Court Hotel in New Kingston, St Andrew, yesterday.
Cooper, who is also a director for the Pulse model agency, said the site - Shopcaribbeanfashion.com will give designers participating in CFW this weekend a wider reach.
It was made possible with partnership of Jessica Huie, founder of London agency JH Public Relations and international branding expert Kubi Springer.
"Shopcaribbeanfashion.com will allow designers to reach out to the international audience. Last year, a lot of people were interested but didn't know how to purchase," explained Elca Jeffers, a public relations executive from JH Public Relations.
Participating designers were invited to submit a six-piece capsule of their larger collections for CFW. The select pieces, along with other items from the collection, would be made available for sale on the site. Designers from the Caribbean, United States, Canada and Africa will be showcasing their collections.
In addition to the fashion at the National Indoor Sports Centre, patrons will be treated to performances by Major Lazer's Jillionaire, Kyle Desouza, RDX and Tony Matterhorn. Special guest, reggae singer Maxi Priest, is slated to perform at tomorrow night's show.
With its start in 2001, CFW showcases fashion design talent of the region to the rest of the world, and drives export opportunities for Caribbean designers.
- Kedon Willis