Carib acts for US TV series

BY HOWARD CAMPBELL Observer senior writer

Saturday, March 04, 2017

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Caribbean artistes will be part of Before The Fame, a new celebrity show set to air on American television this summer.

The programme is produced by Mike Sherman, founder and president of Universal Media Group Inc, which has headquarters in Boca Raton, Florida.

Sherman told the Sunday Observer that Before The Fame debuts in the United States in September and internationally in October.

He did not disclose what channel will air it but said Shaggy, Pitbull, Flo Rida and DJ Khaled are the first artistes to tell their pre-fame stories.

Before The Fame is Sherman’s latest television venture. His previous project was also celebrity fare.

"A few years ago I produced a very successful television show called On The Mike. It aired on CBS TV in Miami as well as selected markets nationwide and internationally. There, I was able to interview some of the biggest musical artistes such as Justin Bieber, Wyclef Jean, Ne-Yo, Alicia Keys, Pitbull, Sean Kingston, Rick Ross, and the list goes on," he said.

Sean Paul, Lunch Money Lewis, Ian Lewis (of Inner Circle), Omi, Sean Kingston, TOK and Tanto Metro and Devonte are the other Jamaicans interviewed for Before The Fame.

St Vincentian Kevin Little and Jason Derulo (whose parents are Haitian) will also be on the show.

Sherman, 53, is a former Wall Street businessman who worked with firms such as Smith Barney, Prudential Securities, and Gruntal & Company before moving into the entertainment industry.

He started Universal Media Group Inc in September 2015. Developing programmes for a trendy demographic, or Millennials, is the company’s primary focus.


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