After more than 20 years in the music business, Rohan ‘Snowcone’ Fuller is one of dancehall’s most soughtafter producers.

The burly Snowcone ‘rolled’ with some of the genre’s biggest names in the 1990s before coming into his own 11 years ago.

He learned the ropes from none other than American super producer Salaam Remi, king of the remix.

One of the standouts of Snowcone’s career is Sean Paul’s hit Temperature, which topped the Billboard pop charts seven years ago.

He says dancehall is still vibrant even though the genre has not produced a big single in some time.

It is some of the artistes, he pointed out, who are the problem.“Everyone has the star attitude nowadays. As soon as they start making a change or get a hit single no one listens,” he said.

Snowcone also spoke of the indiscipline affecting the local music industry. He blamed widespread delinquency for the substandard music on the market.

“In order to make lasting music one has to connect spiritually, both with the music and with God,” he said. “It should not always be about the money, an artiste has to love what he does.”

Taken from Sean Paul’s The Trinity album, Temperature earned a Billboard award for Hot 100 Single of the Year.

Snowcone also received an American Society of Composers, Authors and Publishers (ASCAP) Award.

Prior to Temperature, Snowcone scored with the Rice and Peas beat in 2001. It yielded several hit songs such as Bounty Killer’s Mystery is The Man, Bling Dawg’s Kiss Mi Baby Good Morning and Frankie Paul’s Dem Nuh Know We.