THE latest production company on Jamaica's competitive music landscape is All Connect Records which opened its studio in Longwood, Clarendon 10 months ago.

According to CEO/producer Rhian Morris, the label plans to bring positive vibes to the game.

"We will be putting out three genres of music, namely reggae, dancehall and gospel. We are thinking in the digital age and by doing so we want to open up the channels for young and upcoming artistes so they can build a career for themselves," Morris said.

Magician Records, a subsidiary of All Connect, was recently launched in Portmore. Its aim is to also expose fresh talent.

All Connect's production team includes engineers Benjahmyn and Vershion while DJ Natural is the label's manager.

Its debut project is the Poetry rhythm which has contributions from established and emerging acts.

Says Morris: "We are working with artistes such as Lutan Fyah, Natty King, Lukie D, Chezidek, Determine, and many others. We have a lot of projects coming out."

Morris added that he and his team are into music production for the long haul, and have invested considerably in terms of finances in the Longwood facility.