Entertainment

Dadz of Dadz on a mission

Sunday, May 18, 2014    

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LAST August, Carey Nicholas realised his lifelong dream. He launched his dancehall/hip-hop label called Dadz of Dadz Entertainment in St Andrew.

From the onset, he wanted it to be different.

"I don't want it to be just another record label. I want it to be a label that has a major international appeal," the 27-year-old told Sunday Observer.

After signing his sole act, Dwayne 'Shermon Dadz' Neill, Nicholas set out on a mission to shop for an international deal. One of those trips took him to Los Angeles in the United States to speak with representatives of Epic Records.

"After meeting with Epic Records, I realised their way of doing things was really different from Jamaica. They didn't want a three-track demo to listen to. We had to have an album or more materials before we approach them," said Nicholas.

Since then, the production team has expanded to include Tahir Strachan and Andre Blanchard. A 10-track EP called Life of A Dadz by Shermon Dadz was also released.

Other productions include the Symphony Rhythm which features Gyptian's Fall in Love, Junior Cat's Praisez Non Stop, Wayne Marshall's More than a Woman and Delly Ranx's Care for You.

Currently, Nicholas is working on Junior Cat's five-track mixtape entitled Last of A Dying Breed. He said it will be a blend of old-school dancehall, one drop and hip-hop sample rhythms.

He has not given up his quest to woo an international label.

"Come August or September, I want to approach Def Jam and other labels," he said.

— Simone Morgan

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