Dancehall takes aim at India

Cecelia Campbell-Livingston

Sunday, November 18, 2012

Print this page Email A Friend!

A new market is opening for dancehall/reggae in India.

Just days ago, Sean Paul wrapped three shows there. In December, Julian Marley is scheduled to perform in the country which has one of the world's fastest
growing economies.

Prashant Kumar, director of Blue Note Entertainment, the company responsible for bringing Sean Paul to India, has been in music promotion for six years.

He had never witnessed a reggae performance, even though he is a fan of the Grammy-winning deejay.

After a proposed tour of India by Sean Paul fell through five years ago, Kumar and his company decided to do something about it.

"Our team decided to get some reggae acts in India and try to do something different from what was happening here and we got Sean Paul. The tour of Sean Paul was very successful and people loved it,"
he told the Jamaica Observer
via e-mail.

Sean Paul performed in the cities of Bangalore, New Delhi and Mumbai.

Kumar said his team believes in giving Indian audiences variety.

"Reggae was unexplored in India and we are glad that we got it here. India is a big market for all kinds of music and awareness about reggae will definitely help it grow in India," he said.

Kumar stated he is trying to put together a reggae festival next year with the help of Jamaican promotion company, Headline Entertainment. He believes the music would be even more popular in his homeland if artistes collaborated with Bollywood acts.

Bollywood is India's thriving film sector which churns out countless movies annually. It is a multimillion-dollar industry.




1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper � email addresses will not be published.

2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.

3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.

4. Please do not write in block capitals since this makes your comment hard to read.

5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed:

6. If readers wish to report offensive comments, suggest a correction or share a story then please email:

7. Lastly, read our Terms and Conditions and Privacy Policy

comments powered by Disqus



Today's Cartoon

Click image to view full size editorial cartoon