BY CECELIA CAMPBELL-LIVINGSTON Observer staff reporter email@example.com
LOCATED in the heart of De La Vega City in Spanish Town, Bare Fruits Records has been around since the early 1990s. It was known as House Of Hits back then.
There may have been a name change but the focus is the same, says Fligo Grant, one of the studio/label's directors.
"We record mostly culture, original one drop. We specialise in the old-fashioned reggae music," he stressed.
Managed by four friends -- Grant, Ian Tracy, Russell Goussey and Kevin Paul -- House Of Hits lay down roots in De La Vega in 1993.
According to Grant, they tried setting up shop in different areas including Stony Hill, Montego Bay and Ocho Rios before settling in Spanish Town.
"We were seeking somewhere that could be the hub of the music business," he told the Sunday Observer.
Since making it De la Vega City, the partners have worked with artistes such as singers Singing Melody, Ernest Wilson, Junior Kelly and current sensation Chronixx, who recorded some of his first songs at Bare Fruits.
Presently, the company is working with roots singer Prophecy and singjay Kip Rich.
For Grant, operating a record label has been a lifelong ambition.
"I grew up around the sound system and I always had a passion for music," he said. The main challenge for Bare Fruits Records is getting their artistes to make music with staying power.
"We are trying to get that song that will last for a long time and not just for a couple of weeks," Grant said.
Another challenge, he points out, is dealing with egos.
"As soon as some of them (artistes) hear their song on radio they become difficult to deal with."
Grant hopes Bare Fruits will be able to release some hit songs this year. He believes Lonely No More by singer Dinho can make an impact.