Iyahmedz aims for the top

BY SIMONE MORGAN Observer staff reporter

Wednesday, June 11, 2014

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UP-AND-COMING dancehall trio Iyahmedz said the group is working tirelessly to claim their place in the industry. They are banking on the singles Love the Ghetto Youths and Number One Girl, produced by Anthony Bell and Jah Love Productions, respectively. Both tracks will be released in July.

"We were inspired to write the lyrics for Ghetto Youths because too often we see the criminals giving the youths guns and teaching them everything, except the positive. We hope that through this song the hearts and minds of the criminals will be changed and that persons start becoming better role models for the younger generation," said group leader Devon 'Nov-ed DC' Crosby.

The 29-year-old singjay said the track Number Girl is a soulful single which was inspired by their significant others.

In addition to Crosby, the trio comprises Kemar 'Iyah Lion' McLeish and Oneil 'Sprac Don' Dillion.

Iyahmedz was formed in 2011, after a mutual friend introduced Nov-ed to the others. That same year, they released their Leo Lorenzo debut production entitled Shunning.

"When we met, we realised we had three different personalities and musical styles. We also came from different walks of life. Kemar grew up in Mandeville, Oneil in Trench Town, while I grew up in Greenwich Farm. Each place had a different musical story. We used this to our advantage and combined them through the love of music so out of many influences came one sound," Crosby said.

They later released other singles like Party, Hustling and Straight Love.

Crosby said he and his teammates are fully aware that breaking into the industry will not be easy. However, he believes his group has the mettle to do so.

"We do not want only to entertain, but to uplift through a different way of thinking and expression. We explore the emotions associated with life, and not only limit this to our immediate surroundings or experience," he said.




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