Jamaica Music 50: Taking control of the music
THE celebration of Fifty Years of Jamaican Music, incorporating The Wailers and The Skatalites, will provide the soundtrack for a worldwide movement designed to develop and activate strategies to reclaim and take control of reggae music, while positioning it for the next fifty years.
Under the theme "Free Jah People With Music", Bunny Wailer's Solomonic Productions, in association with Talawa IndiGenius, will create the illuminating backdrop designed to inform and empower singers, producers, and its adherents. Simply entitled Jamaica Music 50, this movement aims to secure representation with the approval for reclaiming this great musical wealth and legacy presently qualified for public domain. This approaching reality encourages and motivates the purpose, will, reason and challenge for Talawa to transform the past and present experience into a beneficial, progressive and prosperous future going into the next fifty years of Jamaica's music.
Talawa IndiGenius, spearheaded by Maxine Stowe and incorporating a team of qualified like-minded creative professionals, is the qualified management capable of implementing this change.
As Bunny Wailer pointed out: "Jamaica's music surviving the first fifty years of its existence as an industry was only mainly due to the faith, devoted love, respect, hope and expectation that the freedom and liberty agitated for on behalf of the African oppressed people would be possible to achieve due to the constant pounding of reggae music."
He noted that Jamaica Music 50 has been created as a device to correct related abuses inflicted upon the authors, composers, artistes, musicians and producers. Jamaica Music 50 will be engaging the artiste community to create unique 50-track compilations of their respective careers, while unveiling the truth about the creators of reggae music.
It cannot be denied that the impact of The Wailers and their solo careers will benefit from a fresh, true and historically grounded narrative which will give voice to the solidarity of their musical expression.
"It will also properly align this period of their career with the foundation of The Wailers Legacy, which, despite being disturbed by corporate machinations and greed, remained together as a musical family of brothers, peers, cousins, nieces and nephews," Maxine Stowe stated, while noting that living legend Bunny Wailer will be the face of this campaign.
To this end, there will be an official launch on July 23 at the Coral Cliff Hotel in Montego Bay. Quite appropriately, July 23 is the birthday of HIM Emperor Haile Selassie.
Jamaica Music 50 Campaign is marketed through Talawa/Street Virus. Street Virus is a marketing and branding agency located in Los Angeles.