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WISYNCO — distributors of BOOM energy drink — hosted the premiere of the sports comedy film Here Comes The Boom at the Carib Cinema in St Andrew on Tuesday evening.
The proceeds from the event are to be used to assist Spanish Town-based Jose Marti High School with their extra-curricula activities.
Francois Chalifour, Wisynco's director of marketing, said it was his company's way of giving back to the community.
"The aim of the event is to raise some funds for the Jose Marti High School in Spanish Town which Wisynco has been associated with, and supported, over 20 years," Chalifour told the Jamaica Observer.
"Here Comes the Boom is a great name for a movie and BOOM energy drink is a new brand seeking to make an impact in the community. We're showing how we can support Jamaicans in their every day lives and hosting this event is one way," he continued.
The Frank Coraci-directed movie Here Comes The Boom was more appropiate than in name.
The movie's plot revolves around a high school biology teacher [Kevin James] who enters mixed-martial arts competitions to raise money to save his school's extra-curricular activities from being axed.
The evening also saw Jose Marti High teachers Shelly-Ann Blye, Quyann Mignott, Jermaine Loutin, Leisha Levy, and Shaun Lawton being recognised for their outstanding contribution to the institution. They were presented with gift baskets courtesy of Wisynco.
The audience were also treated to a performance by members of Dance Expression outfit.
— Brian Bonitto
Francois Chalifour (centre), Wisynco’s director of marketing, is flanked by Simmone March (left), Wisynco’s product
development manager, and Chelsea Scott, LIME’s regional account manager, at Tuesday’s premiere of Here Comes The
Boom at the Carib 5 Cinema in Cross Roads, St Andrew. (Photos: Napthali Junior)
Members of Dance Expressions entertain the audience at the premiere of the film Here Comes the Boom at the Carib 5
Cinema in Cross Roads, St Andrew, on Tuesday.
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