WITH the Caribbean Sea as backdrop, 2013's exclusive party season 'popped' off at Saturday's launch of Moët Ice Imperial Champagne at Sandals Beach Club in Ocho Rios, St Ann.

The beach escape, aptly billed LUXE, saw sun-kissed 'bodies' in and around the pool swaying to pulsating beats while enjoying the world's first champagne created to be had with ice.

Reserved cabanas and daybeds provided a respite from the sun and for tired legs, while cold beverages and hors d'oeuvres were brought to those who refused to leave the party.

"Moët Ice Imperial Champagne is an exclusive product and Jamaica is an ideal place for it," said Geoffery Bouilly, Moët and Chandon's Caribbean marketing manager.

According to Bouilly, Moët Ice Imperial Champagne was created two years ago and can be found in the world's 'party centrals' including Cancun in Mexico and Miami and New York City.

"I'm sure it will do well in Jamaica," Bouilly added.

Las Vegas's Club Marquee disc jock DJ Lema, who tied the knot the day before at the hotel, as well locals DJ Mario C and promoter Kamal Bankay provided the soundtracks that kept patrons 'bouncing'.