SINGER Machu Ezra recently shot his debut video for a soon-to-be released single Make You Weak at Fort Rocky, off the Port Royal main road, in Kingston.
On Saturday, he was chosen the winner in the Heineken Inspire competition's music category, at the same venue.
For the aspiring artiste, this is a sign from the heavens.
"To go back to the same location and collect a cheque is unreal," said the 23-year-old, whose given name is Matthew Mitchell.
The singer -- who holds a degree in Hotel Management from the University of Technology in St Andrew -- submitted an original R&B-flavoured, reggae-blended track entitled Ruby Star. The track, produced by Phillip Myers, earned him $250,000.
The competition, now in its second year, is designed to find the next big star in four categories -- music, film, fashion, and art. The contestants had to submit their "inspired" pieces using Heineken and all elements of the beer. Saturday's contest saw 20 finalists vying for the top prizes.
"I was confident about my entry... It was different from the other entries and that was my advantage. I was also confident about the lyrical content as I had incorporated the Heineken elements," he said.
The former Meadowbrook High School student said winning the contest is a dream come true.
"I've always wanted to be under a brand. And winning this, I know Heineken will definitely help me get out there as an artiste," said Ezra. "I want to be Jamaica's next R&B-reggae sensation."
Nasha Douglas, Heineken brand manager, was pleased with the event's staging.
"It was truly an amazing experience. We provided an experience where the audience got to enjoy the brand on different levels," she said.
"It was a very hard decision in selecting the winners as the entrants did well," she continued.
Other winners of the evening were Kristol Jackson in the fashion category, Rayon McLean for film, and Christopher McKenzie for art.
The evening saw performances from Konshens and Cat Coore on cello.
-- Brian Bonitto