Mentorship needed

Mentorship needed

Serani calls for more support for young acts

By Kediesha Perry
Observer writer

Saturday, December 14, 2019

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Recording artiste Serani is calling for established Jamaican artistes to provide support and mentorship for their up-and-coming counterparts.

“One of the nicest times in dancehall music was when Bounty Killer was running the place with The Alliance; that was Bounty helping the business an' a lot of youths without a dollar gained to his pocket — it was just for the love of music an' the love of God. Vybz Kartel help a lot of young artistes too, so how could I not help to buss nuff young artistes too?” the singer told the Jamaica Observer following his performance last Thursday at Usain Bolt's Tracks And Records.

“That's the nicest part of dancehall music. Bounty help me too with Anger Management rhythm an' I pretty much forced myself to play keyboard for Bounty Killer with the Anger Management Band an' I was able to pay some bills…it is very important for the 'hot' artistes to help the young ones,” Serani added.

Serani (given name Craig Marsh) made his way onto the musical scene in 2006. However, it was songs like No Games (2009), Doh featuring Bugle (2010) and Skip to My Luu (2010) that gained him popularity.

His latest single, Secret, is part of the Grammy-nominated album African Giant by Nigerian singer Burna Boy.

The 37-year-old artiste delivered an energetic set to scores of fans at the popular eatery; which saw him jumping on stage, deejaying and even playing the piano. The crowd sang along to Study People, I will Be There, Stinkin Rich and Mama Still Hungry. He then introduced upcoming deejays Tadre and Siquence, his protégés, to give impromptu performances.

Serani closed with a brief dancing session to Skip to My Luu.

This was Serani's first performance in Jamaica in over one year. He expressed gratitude for the opportunity.

“It's an honour that Gary [Matalon] decided to put me on his show at his establishment. I love my Jamaican people; my Jamaican people have supported me from day one. Just to be here and performing for my people an' dem can get to see me…I've been looking forward to a show like this for years where people want to hear good music, an' a packed audience like this,” he said.

Serani said the reason for his absence from the music scene is because he co-founded a catering business, which takes up most of his time.

However, he promised to release new music next month.

“I have two singles, one is called She Cry, it features Jenn Morel from Panama; I'm singing in English, she's singing in Spanish and it has a bit of a dancehall/reggae feel to it. We're gonna release that one with Universal in January. The other song that will be released is called Someone Else, which was produced by myself,” he said.

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