MISS Jamaica World 2010 Chantal Raymond, has taken on the pageant's 'Beauty with a Purpose' mantra and is now the newly appointed 2011 Boys' & Girls' Champs peace ambassador.

She was invited by Director of development, planning and monitoring for the National Transformation Programme (NTP) Fabian Brown, and the Students for Transformation (SFT) to be involved in this peace initiative.

Raymond, along with the SFT, will be conducting visits (during devotions) to various high schools leading up to the Boys' and Girls' Champs. As ambassador, she will help to promote the core values: love, unity and respect between schools (especially the established rivals).

This peace initiative is an attempt to send the message that competitiveness between schools is fine, as long as it is healthy and free of violence.

Kenroy 'Slim J' Henriques an upcoming artiste from the Seaview Gardens community has even written the official 2011 Boys' & Girls' Champs Peace Song which he performs at all the school visits.

So far Chantal and the SFT group have visited Calabar, Queen's and Holy Childhood High Schools and are scheduled to visit Clan Carthy High School, St George's College, St Hugh's, Jamaica College, Mona High, Alpha Academy and Kingston College. The visits will culminate in the traditional champs march from Kingston College to the Stadium on Friday, April 1.

Recently, Raymond, a Harvard Law School graduate, used her title of Miss Jamaica World to encourage students and citizens alike to continue donating blood as part of the Lucozade Blood Drive, for which she was patron. She also organised a group of friends, former contestants and boutique owners and co-ordinated a successful fashion show for the Jamaica Cancer Society's charity event, Doctors and Friends in Concert.