ON Saturday, Sandals Beach Club in Ocho Rios, St Ann, will play host to the ultimate daylife beach escape — Luxe.

This party will also serve as the offical launch of the new Moët et Chandon Ice Imperial Champagne.

According to event promoter Kamal Bankay, Luxe will be the perfect start to the new year.

"The location couldn't be more suitable as Ocho Rios is a very centralised area. Also, Sandals Beach Club is by far the best in the island and can easily be compared to the beach clubs in the French countries," Bankay said.

The launch will feature Las Vegas's Club Marquee resident DJ Lema, celebrity swimwear designer Lila Nikole and VH1's Claudia Jordan.

Bankay added that those attending will have the option of renting cabanas and daybeds with full bottle service or to enjoy the party with the purchase of a day pass.

Moët et Chandon Ice Imperial is the first champagne which was created to be enjoyed over ice.

"It was also designed to be consumed during the daytime which blends in well with Luxe as the party will take place between 11am to 6 pm. The drink also mixes well with fruit juice and is very smooth," he said.