Multi-million dollar budget for CFW

Sunday, April 28, 2013

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THIS year's Caribbean Fashion Week (CFW) slated for the National Indoor Sports Centre in St Andrew on June 6-10 could rack up a tab as high as $65 million.

Organisers Pulse model agency, stated that the week of activities include runway shows, business workshops and entertainment.

"CFW's annual budget is generally at a low of $40m and a high of $65m — cash and 'in kind' inputs combined, depending on the level of sponsors, grants and public support realised each year. Although some expenses cannot be avoided, with respect to some aspects, the spend is tailored to the income. With the kind of entertainment package being delivered this year, this budget is obviously at the higher end," Kingsley Cooper, Pulse's executive chairman, told the Sunday Observer.

This year's entertainment package includes singer Kelly Rowland, a former member of Destiny's Child who will be making her second appearance at CFW. Singer/percussionist Sheila E, a protégé of Prince, will also perform.

The business forum and workshops will be presented by United Kingdom brand expert Kubi Springer, public relations and marketing specialist Jessica Huie as well as Avis Charles, a fashion expert with Jamaican roots.

"In addition to the usual designer line-up, special delegations are expected from the United Arab Emirates and Belize. There will also be live events leading up to CFW showcasing emerging designers, the best of whom will get an opportunity to show at CFW itself," Cooper said.

He and his team are expecting about 15-20 designers from across the Caribbean and Central America, the United States and Europe.




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