NOTHING TO LOSE

BY SIMONE MORGAN Observer reporter morgans@jamaicaobserver.com

Monday, February 23, 2015

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GYPTIAN'S latest album, Nothing to Lose, is scheduled for release in April. It is co-produced by Justus Arison, Ricky Blaze and Chief Music Group.


"This album is really aimed at showcasing my diversity to my fans worldwide. I really want to widen my fan base, but most importantly to achieve international success," said Gyptian.


Nothing to Lose is Gyptian's fifth album. His debut, My Name is Gyptian, came out in 2006. It was followed by I Can Feel Your Pain in 2008, Hold You in 2010 and Sex, Love and Reggae in 2013.


Hold You contained the title song, which had a remix featuring Nicky Minaj was a strong summer seller in 2010. It earned Gyptian a Best Reggae Artist title at the 2010 Soul Train Awards.


Hold You, the album, sold poorly.


Although he has had other popular singles such as Nah Let Go in 2011, Gyptian has not duplicated the success of Hold You.


"There was a lot of creativity done around that song, the production and marketing was excellent. Jamaica took on the song last as it was already well received on the international market," Gyptian explained. "Therefore, Hold You had that edge over the rest because it wasn't, in Jamaican terms, 'buss a yaad'."


The title song, Stunna and All on Me are the songs from Nothing to Lose Gyptian is banking on for a return to overseas charts.




-- Simone Morgan


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