New flavour for Omi’s Cheerleader

BY KEVIN JACKSON Observer Writer

Friday, January 16, 2015

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A REMIX of Omi's Cheerleader has found new life on several European pop music charts.


Originally done in 2012, the single was remixed by Felix Jaehn early last year. An accompanying video, directed by Scorpio 21, was shot at the Red Bones Café in St Andrew earlier this week.


"I'm very excited about the progress of Cheerleader. I have seen my popularity growing in different countries around the world, so things have changed significantly for me," Omi told the Jamaica Observer.


The singer was asked what he felt contributed to the song's staying power.


"Good music is without an expiration date. Sometimes it takes the market a little time to be receptive," he said.


The song recently peaked at number one in five European territories and ranked Top 10 in 16 markets on the iTunes charts. It has also charted in Hungary, Switzerland, Czech Republic, Ireland, France, Finland, and Italy.


Omi (given name Omar Samuel Pasley) is expected to embark on a promotional tour of Europe next Saturday. The six-week gig will include stops in Germany, Holland, Sweden and Australia.


The 29-year-old is signed with Ultra Music, a division of Sony Music. Ultra Records is owned by former Polygram and Virgin Records executive Patrick Moxey, who signed Beenie Man to Virgin Records in the late 1990s.


Cheerleader was originally produced by Clifton 'Specialist' Dillon for Oufah Records. It also featured the talents of Sly and Robbie and saxophonist Dean Fraser.


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