DIGICEL is partnering with the group NoMaddz who will lead the telecommunications company’s Reggae Sumfest ‘Run It’ campaign.

This year marks 12 consecutive years that Digicel has partnered with the organisers of the ‘greatest reggae show on earth’ which continues to combine top international acts with some of Jamaica’s most loved and talented artistes to treat patrons to a week-long mega-music festival in Catherine Hall, Montego Bay.

Christopher ‘Birdheye’ Gordon from NoMaddz said: “We feel honoured and blessed to be a part of such exclusive and unique campaign for Digicel. ‘Run It’ is a perfect fit at this time as Jamaicans far and wide are anticipating the Jamaican athletic contingent to ‘Run it’ and win big at the London Olympics this summer. NoMaddz is looking forward to great things with Digicel this summer”. Tahnida Nunes, sponsorship manager at Digicel, said she is excited about the partnership.