Ortiz McKenzie: From artiste to event planner
SINGJAY Ortiz McKenzie has traded in the microphone for another area of the entertainment business. He is now an event planner.
"I had a great team around me when I was pursuing music, but I realised that my passion really lies in setting up and planning the event. There is something about the whole décor and making people comfortable that I am attracted to," said McKenzie, who is the CEO of GQ Purplestar Entertainment.
To date, he has organised shows like Blazers and Jeans, Seafood Fiesta and Hanging Thursdays in Kingston.
He reports that they were strongly supported but took a lot of work.
"One has to do their research and see what attracts the party-goers.
Support is another major factor as I have to attend other parties and spend also," he explained.
"It is about earning the respect of the public by ensuring that they are safe and comfortable in the environment that the party is hosted," McKenzie added.
A graduate of Kingston College, McKenzie says he was a regular at the Waterhouse studio of top producer Lloyd 'King Jammys' James while trying to break as an entertainer.
His first single Fluffy Fluff was produced by Beenie Man. McKenzie says he worked steadily as a cabaret act on the north coast before migrating to the United States where he was introduced to the world of event planning.