AFTER several years as a record producer for the Cashflow label, Deejay X has decided to pursue a career on the other side of the business.

Bouyed by the encouragement from friends and family, he believes his natural abilities and keen ear will enable him to charter his new course.

"They always knew that I had the voice to do it. One day I was messing around writing songs and melodies for some artistes when my brother asked me to record a song and see how it goes. I did it and the feedback was tremendous," Deejay X told the Jamaica Observer.

The upcoming artiste said he is determined to follow in the footsteps of dancehall artiste Konshens and he sees himself as "the next big thing".

"The talent is there, so I just put in the work. People love my style. It's different and unique. My voice stands out and if my song is playing people know it's me," said the 23-year-old.

Deejay X, whose real name Ernesto Mitchell, started recording in February of this year and has since released his Wi A Rave in May.

This summer, he is set to release several singles on his Lunchbag rhythms as well as collaborations on his Sun Tan rhythm. Artistes featured on the tracks include Demarco, Charlie Blacks, and Khago.

Although his first single has been generating a lot of positive feedback, Deejay X said he is not giving up his producing career.

"I'm planning on doing both recording and producing. Composing music and doing production are my two dreams. It's fun and it's a hobby," he said.

Deejay X, who hails from Cooreville Gardens, St Andrew, began producing in 2005 and has since worked with some of the biggest names in dancehall including I-Octane, Baby Cham, Khago and Bounty Killer.