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Entertainment

Reggae: Jamaica's oil — Schmidt

Wednesday, January 26, 2011



THE huge potential of reggae to drive Jamaica's economy has again been underscored by a member of the music fraternity.

Brian Schmidt, the marketing manager at Jamaica's only all-reggae radio station, IRIE FM, has come out swinging for the local entertainment industry which he says could become the backbone of the Jamaican economy, noting, "Reggae is Jamaica's oil."

According to him, there is no Brand Jamaica without reggae music, as all the sectors including tourism and manufacturing are totally dependent on the music. "We cannot build our country and economy without reggae, yet what we have is an industry strangled by inaction at various levels.

Speaking at yesterday's launch of Reggae Month organised by the Jamaica Reggae Industry Association, (JaRIA), Schmidt noted that while other sectors have received their bailouts and other forms of government assistance, nothing was being done to aid the music industry which does not need a hand out, but rather incentives.

One area he highlighted as being crippling to the music, is the Noise Abatement Act, which he says only serves to strangle the local culture.

"What is needed is sensible night noise regulation as well as proper zoning, as different industries need different spaces in which to operate. Everybody talks about New York, the city that never sleeps, then why should out people go to bed at midnight, if they really want to party? All concerned need to do the things which are required to enable rather than disable reggae music," Schmidt said.

Reggae Month will be observed throughout the month of February. The activities to celebrate the month include the staging of the annual Dennis Brown concert; the launch of the Save the Music Campaign, a series of weekly concerts to be staged at the Edna Manley College and the JaRIA Honour Awards.



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COMMENTS (3)

Yard Man
1/26/2011
Jamaica needs to manufacture products that can be used locally and have export potential. This is what is needed to drive the economy. We can look to what China is doing right now being the manufacturing plant of the world and they aren't doing too badly. Just look who is leading the major construction projects around Jamaiac today. The Chinese are.
Reggae music can be the seal on the "Brand Jamaica" made products, it just will not be or can be the economic driver.
mad max
1/26/2011
What am i reading here Mr.SCHMIDT why should i be in my bed sleeping and be awaken by music and 3:00 in the morning you live uptown in the mulit-storied house and i am sure sleep well why cant I?
What jamaica need to do is start manufacturing we cant sing and dance our way to success.
pete delisser
1/26/2011
am confused, what do you really want Mr Schmidt? More parties?

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