Reosoul mixes music with business

BY HOWARD CAMPBELL Obsever senior writer

Wednesday, July 16, 2014

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THERE are countless stories of artistes in the music business who made more headlines than money. Many ended up broke.

Singer Reosoul knows all about those sorry tales and is determined not to become another failed entertainer.

"I want to be able to market myself and be successful. If you're doing music for popularity it's like being a great baker who never sold a loaf of bread," he reasoned. "There are a lot of artistes like that."

Reosoul (Reo Dockery) is using that marketing strategy behind Real Frenz, his latest song, released in June by the Equinoxx label on its Frenz List 'riddim'.

TOK, Christopher Martin and Busy Signal also have tracks on the beat.

The 33-year-old Reosoul has been involved in the music business for seven years but began recording three years ago.

He has utilised social media and distributed fliers in popular hangouts to expose his songs which include Only You, Soothing Company and Situation.

He believes hoping to break as an artiste by conventional methods is simplistic.

"If you only depend on radio you'll be stagnant," he said.

Coming up with marketing strategies is not unique to Reosoul. He runs a successful auto business in Kingston that specialises in servicing BMWs.

In addition to Real Frenz, he is also pushing another new release, Stay Together.




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