Ride Along for third week

Monday, February 03, 2014    

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LOS ANGELES, USA (AP) — With Super Bowl XLVII weekend in full swing, Ride Along remained strong, steering Universal Pictures into the No 1 slot in a surprising three-week take-over at the box office.

Topping multiplex sales since setting a January debut record when opening over the Martin Luther King holiday weekend with US$48.6 million, the buddy cop comedy, starring Kevin Hart and Ice Cube, made US$12.3 million, as it nears a US$100 million domestic total, according to studio estimates yesterday.

"I don't think anyone would have seen that coming," Paul Dergarabedian, senior media analyst for box-office tracker Rentrak, said of "Ride Along."

Despite the looming viewpoint that films with a primarily African-American cast don't do well overseas, the domestic success of "Ride Along" could fuel its popularity internationally. (It is currently only showing domestically.)

"Kevin Hart and Ice Cube are great stars and they are international stars at this point. The movie doing so well here is going to give it that extra push. If the worldwide audience is hearing that 'Ride Along' is the No. 1 movie for the third week, they are going to want to see what the fuss is about."



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