RiseUp documentary comes home to Jamaica

Sunday, October 17, 2010

RISEUP, the feature-length documentary that shines the spotlight on Jamaica's underground music scene is coming home, after reaching a worldwide audience and racking up numerous awards and rave reviews.

The film, directed by Luciano Blotta, a native of Argentina, and produced by Darrin Holender of Sorority Row fame, will premiere in Jamaica at the Carib Cinema in Kingston on October 26 and opens in theatres islandwide the following day, October 27.

Blotta, a Los Angeles transplant who professes to be inspired by the unlimited talent, flambouyance, difference and creativity of Jamaicans, was invited to 'discover' the island by the documentary's executive producer Jamaican, Mark Hart.

RiseUp traces the distinct lives of three young Jamaicans, struggling for their big break as recognised artistes -- Turbulence, born Sheldon Campbell from Kingston's inner city, whose career launched into orbit, after RiseUp cameras stopped rolling; Clarendon-native, Kemoy Reid who has been blessed with awesome vocals; and the well-heeled Juss Ice, born Michael Lewis, who is pushing his unique sound which he dubbed New Soul Reggae.

RiseUp also features appearances and performances by rising stars as well as Jamaican music legends, Lee 'Scratch' Perry, Sly Dunbar and Robbie Shakespeare.

The documentary, an audience favourite being hailed as a new Jamaican film classic, has been screened in over 20 countries and has copped awards for its creatively developed storyline told by the people whose lives are being showcased, its stirring soundtrack and cinematography.

Upon viewing the film in May this year at a private screening in Kingston, legendary music producer Chris Blackwell stated that "RiseUp is the best Jamaican film since The Harder They Come."

All Jamaicans now have the opportunity to partake in the experience as the masterpiece is projected from theatre screens islandwide.