Photographer Brian Rosen plans to revisit the world-famous 1972 Jamaica Tourist Board (JTB) 'Red T Shirt' advertisment which featured Trinidadian model Sintra Arunte-Bronte.
The photo was originally taken by Doyle Dane. Sintra wore a revealing, close-fitting orange, brown and gold knit top, with a low neckline.
"The impact of this poster was unbelievable and I do believe it should be reinvented. There is work in the pipelines as we speak and the new posters will be distributed both locally and internationally," Rosen told the Jamaica Observer.
He did not say which model will be used for the updated photo or for what it will be used.
Among Rosen's other projects are his online model agency www.brianrosenmodelagency.com, which he says boasts some of the world's most gorgeous models.
Now in late 60s, Rosen says his experience as a photographer goes back more than 30 years.
"My family and I were into the garment industry and I had no intention of entering into the world of photography," he recalled. However, all of this changed when Rosen decided to take a break from manufacturing.
"I had a camera and soon one 'pic' became a thousand and I began to develop a liking for the art. I find myself wanting to photograph beautiful Jamaican women."
Rosen's photos of skimpily-clad or nude models were popular during the 1980s. They were criticised in some quarters as pornographic, but Rosen argued his work is art.
Among the people Rosen has photographed are Britain's Prince Charles, Italian opera singer Luciano Pavarotti, rock singer Bryan Adams, 1993 Miss World Lisa Hanna, boxing champion Lennox Lewis and former Jamaica Prime Minister Michael Manley.
His work has been published in high-profile magazines including Playboy.