SPF Weekend lauded for economic boost
THE St Ann Chamber of Commerce is lauding the annual Appleton Estate Jamaica Rum-sponsored SPF Weekend for its economic boost to the parish.
The weekend party series is scheduled for August 1-4.
Now in its fourth staging, SPF Weekend 2014 has four marquee events. These are the SPF: Cat Cruise 21; BNM: Eye Candy; FICTION: BEACH; and SOIREE: SPF-03.
Oral Heaven, president of the St Ann Chamber of Commerce, lauded the party series for its economic spin-off during the summer.
"Traditionally, we experience a reduction in international visitors to our parish during the summer months, but thanks to SPF Weekend, St Ann has been able to combat this trend with local and international tourists visiting the parish during 'emancipendence' weekend for the event. Whether it is hotels, vendors, supermarkets, service stations, or other places of business, each segment of our parish's commerce sector has reported increased activity during SPF weekend, and we expect a similar trend for this year."
"The exposure that SPF weekend brings to the parish yearly has resulted in many first time visitors now making their way to the parish outside of the regular tourist season... we are very grateful for this," he added.
SPF Weekend begins with SPF: Cat Cruise 21, an Island Routes-facilitated catamaran cruise party on August 1. Later that night, BNM: Eye Candy will held at the Cary Island property. On August 2, FICTION: Beach takes places at the Sunset Beach, White River.
SOIREE: SPF-03, the closing event, will be held at the Bay Beach Club.
The event series will also be hosting the SPF: Pool Lyme and Sponsors Village, at the Jewel Dunn's River Beach Resort and Spa.