Simon turns head cheerleader

BY KEVIN JACKSON Observer Writer

Monday, April 13, 2015

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SYCO Music, a label owned and operated by British music mogul Simon Cowell, is responsible for promotion and distribution of Cheerleader, the hit song by Jamaican singer OMI.


The deal was inked two weeks ago. Syco is a subsidiary of Sony Music. Clifton 'Specialist' Dillon, OMI's manager, confirmed the partnership yesterday.


According to Dillon, Cheerleader was named 'Song of the Month' worldwide for Sony in January. This means all Sony subsidiaries put their promotional muscle behind the single.


The remix of Cheerleader (by German producer Felix Jaehn) was released late last year by Ultra Records (another Sony affiliate). It is the top-selling single in Europe for the past two weeks.


Cheerleader has made the charts in over 20 countries including Sweden, Austria, Australia, Germany, Switzerland, France, Norway, Finland, Italy, Estonia, Denmark, Belgium, and The Netherlands.


To date, four videos for the song have been released, the most recent being for the remix, which was shot on location in Miami.


Sales-wise, Cheerleader has been certified multi-platinum in Sweden (200,000 copies) and Australia (280,000 copies); platinum in Germany (200,000), Denmark (20,000) and Switzerland (20,000).


It has been certified gold in Italy for sales of 25,000 copies), Norway (15,000), Austria (7,500), Finland (10,000), Estonia (10,000) and The Netherlands, for total sales of just over 800,000.


Cheerleader is number 27 on the UK Pop Singles chart. OMI has been on a roll since January. He has been performing across Europe and even appeared on the finals of the X Factor in Denmark.


"He will be on all the major events across Europe for the summer. There's a lot going on right now but as soon as we are able to, you will be the first to know," said Dillon.


Omi, who hails from Clarendon, initially recorded Cheerleader in 2012. Produced by Dillon, it was a big hit in Jamaica.


Late last year, Jaehn added a tropical house sound which made it even more appealing Down Under and in Europe.


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