|

Entertainment

T.O.K back on track

BY RICHARD JOHNSON Observer senior reporter

Sunday, March 10, 2013



COME Tuesday, dancehall quartet T.O.K performs at the weekly live series Behind the Screens at Usain Bolt Tracks and Records in St Andrew.

Having been away for some time, the group — Flex, Craig, Bay-C and Alistaire — will use the event to reconnect with the local market and reinject their brand of “crazy, party energy” into the music scene.

The group is currently on a drive to rebuild their Jamaican base, having just been released from what they described as a “long and binding contract” with reggae music powerhouse VP Records.

As group member Flex explains, 2013 will see renewed energy from T.O.K.“Having come out of the restraints of that contract with VP, we are now ready to release all that energy. There’s nothing stopping us now. We are ready to give the people all that they have come to expect from T.O.K,” he says.

The group now records under their own label, XCAR Records, an acronym based on the initials of their first names, and have recorded an album for the Japanese market which will distributed by JVC, a Japanese label.

That project is expected to be released at the end of April.

“Japan has always been our strongest market. Even before some of our songs become street hits here at home and in other markets, the Japanese have always embraced us. In 2008, Guardian Angel was the number one ringtone in Japan, not just as it relates to reggae, but overall. We repeated with Now That You Are, later that year,” Flex continues.

T.O.K is also on the compilation album Set Up Shop released by the Marley-owned Ghetto Youths International label. Flex states that this is one example of the collaborations with Damian ‘Junior Gong’ Marley, who is also included on singles to be released by the quartet.

Despite an extended absence, T.O.K are confident they have lost no love with their core market at home. “We have always prided ourselves with putting out great music. We still feel the love in the streets. So that makes it easy to come back,” Flex says.

For Alistaire, “Our performance on Tuesday will see a return to the high energy featuring a mix of the classics plus newer stuff. Under our previous contract we had limited artistic expression, so now that we have been released, we are going back to what made us popular.”

Craig was somewhat reflective, noting that the new energy is a translation of what they have experienced touring the world as well as mending the “disconnect with the Jamaican audience”.

“I am not sure what caused this disconnect, but we will have to fix that. Over the years with all the travelling, we sometimes found the need to rest once we got home. But we now realise that home time is not necessarily rest time,” Craig notes.



POST A COMMENT

HOUSE RULES

 

1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper – email addresses will not be published.

2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.

3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.

4. Please do not write in block capitals since this makes your comment hard to read.

5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.

6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.

7. Lastly, read our Terms and Conditions and Privacy Policy



comments powered by Disqus

Toots on the mend

 

'Jah Wayne' yearns for mainstream

 

IMAGINE...not magic but magical

 

Levy scores with the KIDS

 

Taylor Swift wins 8 Billboard Awards

 

Jay-Z quashes baby rumours

 

Around the Entertainment Globe

 

Hit or Miss: Nuh Compatible - Bugle

 

Youth arrested after Toots injured in US

 

40-y-o Virgin

 

Spugy B, keeping it positive for Rema

 

Portmore gets 'Famous'

 

Cook 'Kyso' dead at 66

 

Rebirth wins Talent Rush

 

Ochi jazz fest from June 8-16

 

Star Trek rules

 

Big Kenny takes chance on reggae

 

Curly Lox's Road to Zion

 

Highlighting roots-reggae

 

'Soundbox' booms this Wednesday

 

Today's Cartoon