Tad’s stayed on guard

Thursday, December 10, 2015

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With weeks to go before 2015 ends, the
Jamaica Observer
reaches out in this tri-weekly slot to entertainment personalities for their views on what the year meant to them.




Its founder and CEO, Tad Dawkins, said the slide impacted the company’s operations.


"We had to take a look at the industry, as it relates to physical and digital distribution, and strategise and revamp our operations," said Dawkins. "There have been drastic declines in sales in both formats, and it is therefore imperative that we restructure to remain viable within the industry."


Dawkins told the
Jamaica Observer that Tad’s is looking to capitalise on the music business’ most resurgent market.


"We have seen a re-emergence of the vinyl market over the past year, for which we are now streamlining our company’s operations to take advantage of this new opportunity."


There were positives for the company which has offices in South Florida, Kingston and Montego Bay. It signed deals with companies in Asia and Europe to distribute Tad’s music in those continents.


Dawkins did not disclose the names of those partners, but said the agreement "should further enhance the position of our company worldwide in the next five-10 years".


There are three major projects for Tad’s in early 2016: a gospel album from George Nooks; a Sly & Robbie
Presents Chezidek album, and the debut album from singer Zamunda.


— Howard Campbell

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