Theory according to Sasco

Saturday, November 21, 2015

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DANCEHALL entertainer Jeffrey 'Agent Sasco' Campbell launched his latest album, Theory of Reggaetivity, at Villa Ronai in Stony Hill, St Andrew, on Tuesday.

The event, hosted by J Wray & Nephew, was heavily supported by the music fraternity.

"The Theory of Reggaetivity is my musical study/theory of principles of reggae music. Looking at the tenets of the music, in essence what makes reggae... reggae," said Agent Sasco.

The set is produced by Major Label Music Group.

"I'm particularly excited about this project because it's my first full reggae album. I also had the opportunity to work alongside some very talented musicians, and the actual making of the album was done in what I consider the true spirit of reggae -- in which the music is the primary mission, where the 'vibe' leads the process and everyone contributes understanding that we are a part of something far greater than all of us, and that within itself was magical," he continued.

Agent Sasco has been creating waves internationally in recent times. His collaboration on Blacker the Berry with American rapper Kendrick Lamar went gold in April. The single sold more than 500,000 copies, making the dancehall act the first Jamaica artiste in three years to be on a single to achieve that status.

He is also known for hits including Idiot Thing, Girls Come Round and Anywhere We Go.

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