Think global, says Teetimus
PRODUCER/musician Teetimus is urging dancehall acts to record music that appeals to a diverse audience.
He says they should take a leaf out of the books of their predecessors who made major charts in the United States and Europe 15 years ago.
"Caribbean acts like Rihanna are successful because she does world music and dosen't stick to a particluar genre. Sean Paul and Shaggy have been doing it," Teetimus told Splash via telephone.
"We should not forget dancehall but each time we record a dancehall hit we should record a world music track too," he added. "Other entertainers like Nicki Minaj have merged our music and made millions while some of us are broke."
Teetimus is looking to make US charts with his latest project -- Real Love, a song by American singer Ashanti and Beenie Man.
The latter rode US pop and hip-hop charts in the 1990s with songs like Who Am I and Dude.
The 36-year-old Teetimus (real name Vican Paul Edmound) was born in Manchester but grew up in Kingston. He commands the respect of hip-hop and R&B performers.
He worked on rapper Busta Rhymes' 2002 album, It Ain't Safe No More and singer Trey Songz latest album, Chapter V.
His recent dancehall productions, Junior Gong's Affairs of The Heart and Mr Vegas' Bruk it Dung, were big hits.