Twelve months of Campari
PREMIUM apéritif Campari unveiled its 2014 calendar to a Jamaican audience at the Spanish Court Hotel, St Andrew, on Thursday.
"We brought the calendar to Jamaica because it's an important market for us. The calendar highlights Italian style and fashion, traditional elements for Campari," said Ugo Fiorenzo, senior marketing director at J Wray & Nephew.
For the first time, the calendar will be made available in limited numbers. Actress and all around Femme Fatale Uma Thurman (Pulp Fiction, Kill Bill) is this year's featured model.
Shot by celebrity photographer Koto Bolofo, Thurman adorns each month in scenes set in various exotic worldwide cities following the calendar's tag line 'Worldwide Celebrations'.
Thurman joins the list of famous beauties such as Jessica Alba and Salma Hayek that have graced the calendars. Campari and fine arts have been synonymous since 1900 when the company launched its very first calendar a portrait of a woman by Cesare Tallone.
Between the selections of Campari-driven cocktails, several pictures from the calendar were available for a quick browse. Those in attendance would find themselves with a copy of the luxe calendar as a parting gift, but two lucky winners found themselves heading home with signed copies.