VP, Vans release Dub Rockers
REGGAE label VP Records and American skate-shoe company Vans are on track to release the first in a series of albums geared at breaking reggae in the lucrative skateboard market.
Dub Rockers Volume 1 is the title of the album which hears top Jamaican acts in duets with popular American and European reggae artistes.
The 10-track set, to be released August 27 on VP's new subsidiary Dub Rockers, features collaborations between Slightly Stoopid, Inner Circle and Capleton (No Cocaine), Bad Brains and Angelo Moore of Fishbone (Ragga Dub), SOJA and Gentleman (I Tried), Rebelution and I-Wayne (So High), The Expendables featuring Eek-A-Mouse (Ganja Smugglin') and Complicated Girl, done by Etana and The Aggrolites.
Ragga Dub, a collaboration between two pioneers of American punk/ska, is the album's first release. A video for Only Man In The World, featuring Hawaii's Anuhea and Jamaica's Tarrus Riley, will also be released.
According to a statement from the Queens, New York-based VP Records, "This album is intended to break down barriers and cross borders."
Based in California, Vans is one of the largest skate-shoe companies in the United States. It caters mainly to the thriving skateboard scene in that state.
As part of its promotion campaign, Vans will host a Dub Rockers album release party at their House of Vans skate park and music venue in Brooklyn, New York.