Entertainment

Vibes to flow yearly for Beer Festival

Friday, May 30, 2014    

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THE inaugural Jamaica Beer Festival, which ran from May 22 to 24, at the new Barbican Beach, St Andrew, was a clear hit with lovers of food, music, and fine beer. It also served to cement Red Stripe's commitment to make it a signature event on the entertainment calendar.

"Our goal was simple, give our consumers an incredible experience and we are happy to say we delivered great food, great entertainment and great beer for all," Andrew Anguin, Red Stripe assistant brand manager, told the Jamaica Observer.

For three days, Barbican Beach was transformed into a Beer Mecca. Red Stripe, in its various guises, including the two new test flavours Apple Summer and Tropical Pineapple, were available along with associate brands like Guinness, Heineken, Malta and Tallawah.

Ticking patrons tastes buds were several overseas beers from parent company Diageo. These included Irish lagers Harp, Kilkenny, Smithwick's and the African Tusker.

"We aspire to reinvigorate the beer category and variety is key to exciting our consumers," he said.

The musical line up kept things very energized as between bands such as Macheehan, Mystikal Revolution and Saturday night's headliner NoMaadz. DJ Kurt Riley worked his magic on the turntables.

"Rest assured the next staging will be even bigger and better as we strive to create an experience that rivals the best in the world," Anguin added.

-- Rory Daley

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