Barely publicised, yet thousands converged on the Limelight Nightclub in the heart of Half-Way-Tree on Friday to catch a glimpse of business and music mogul Sean 'P Diddy' Combs.

According to reports the event was put together in 24-hours by Supreme Promotions, Downsound Records and Ciroc Vodka in association with Diddy's own Bad Boy label.

Despite a sound clash complete with a US$20,000 prize and featuring some of the top contenders in the land, it was clear that it was Diddy who the masses came out to see.

He would oblige performing some of his own hits to an appreciative Jamaican audience. He was later joined by dancehall artistes Ninjaman, Beenie Man, Kiprich Tommy Lee Sparta and Flippa Maffia, all of whom sent the throng into a frenzy.

The Jamaica Observer caught up with Ciroc brand manager Marsha Lumley who said her team was glad to be part of the event.

"It showcases some of the best sound system talents in Jamaica and Ciroc wanted to connect with the grassroots. This was a perfect way of doing so and although the event was put together at last minute it was only natural for Ciroc to partner with the organisers as he (P Diddy) is the US brand ambassador," she said.