Artistes stay connected

Artistes stay connected

By Aaliyah Cunningham
Observer writer

Saturday, March 28, 2020

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As the entertainment industry buckles under the pressure due to restrictions brought on by the novel coronavirus disease (COVID-19), artistes are turning to social media to stay connected with their fanbase.

On Thursday evening a few Jamaican entertainers went live on Instagram to relieve some of the 'quarantine boredom' and connect with others in the industry. One such artiste was Popcaan, who went live on Instagram with reggae singer Protoje from what appears to be a studio.

Popcaan dubbed the occasion Quarantout.

“We a crazy up the place inna the night ya,” he said.

He was later joined by female reggae singer Lila Ike, who sent her blessings and big-ups to the artistes.

They were then joined by Canadian hip hop artiste Drake, who seemed elated to be part of the 'linkup'.

“How much chune mi deh pon fi the next album? Tell mi right now,” Drake quizzed Popcaan.

Popcaan responded: “Right now, me and you fi just do a whole album and get the world crazy.”

Their session to engage with supporters using social media is in keeping with advice from media consultant, Clyde McKenzie.

In a previous interview with the Jamaica Observer, McKenzie said artistes would have to get creative to keep their relevance during this down period.

“In situations where artistes are performing, they would have to deliver content without transferring virus or minimising the risk that will come as we grapple with this challenge, and as people seek ways to make sure there well-being and livelihood is not affected. One way they could do so is to maybe perform in a sterile and sanitised area with maybe just their bands, or even utilise digital platforms. That might eventually be the approach taken,” he explained.

Also live on Instagram last night was dancehall producer Rvssian.

To date, Jamaica has reported 26 positive cases and one death due to the novel coronavirus disease (COVID-19). It has claimed nearly 27,000 lives worldwide.

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