Bacchanal is down with Joe

Saturday, March 10, 2018

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DOWNSOUND Entertainment, through its Reggae Sumfest brand, is joining forces with 19-year-old carnival entity Bacchanal Jamaica for Bacchanal Live, scheduled for Mas Camp in St Andrew on Friday, March 23.

Michael Ammar Jr, a director of Bacchanal Jamaica, shared the details of the partnership with Jamaica Observer yesterday.

“Downsound Entertainment will be sponsoring Bacchanal Live. This is a good fit for both brands as there are many synergies between us and the timing of each event allows us to support each other's marketing and promotion efforts. We are looking forward to working with Joe Bogdanovich and his team — their creativity has rejuvenated Reggae Sumfest and they are certainly an asset to the Jamaican entertainment scene,” he said.

The first live event of the season will feature queen of bacchanal Destra and the Bakanal band.

Bogdanovich was upbeat about the collaboration.

“Downsound Entertainment is about offering first class entertainment and inclusiveness. The carnival audience, is very similar to our Sumfest audience and our partnership with Bacchanal Jamaica will help us to promote Sumfest to a large, fun-loving audience, [that is] looking for new opportunities for great entertainment. Carnival, like Sumfest, brings in many visitors to the island, particularly to Kingston. This can only help to build our economy and this, therefore, fulfills another objective of Downsound Entertainment and Reggae Sumfest,” he said.

Bacchanal Live is expected to pull large crowds as the Bacchanal Jamaica and Downsound teams plan to push the promotion into high gear. Destra will, of course, deliver her usual high-impact performance .

The road parade will also be in for a new addition with the Reggae Sumfest truck, complete with the Sumfest Dolls all decked out in exquisite costumes designed by Nish Kollections.

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