Entertainment

Ernie's concert gets corporate support

Monday, September 18, 2017

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SEVERAL corporate entities have pledged support for the Ernie Smith's Solid Gold celebration concert scheduled for the Jamaica Pegasus hotel in New Kingston on Friday, September 29.

The concert, endorsed by Jamaica Tourist Board, will celebrate Ernie Smith's 50 years in the music industry. Showtime is 8:00 pm.

“We are extremely grateful for the generosity of spirit, the time, and the energy that our partners offer not only through their contributions, but through their meticulous activations as well as additional promotion of the event,” said Janet Smith, the singer's wife.

The event has been endorsed by companies including Red Stripe and the JMMB Group.

“Our love affair with Ernie Smith began in 1972 when he first recorded L ife is Just for Living as part of our well-known ad campaign, which remains a standout in the minds of Red Stripe adorers across the world. He is a musical icon who has contributed significantly to not just Jamaica's musical journey but also Red Stripe's history as a true Jamaican brand. It is therefore a fitting tribute to celebrate Ernie's 50 years in music,” said Nasha-Monique Douglas, senior brand manager at Red Stripe.

Life Is Just For Living and Duppy or Gun Man are songs that have transcended time. Ernie Smith's songs made a real connection with us as Jamaicans. Joan Duncan (our co-founder) loved his genuineness. This is why we have chosen to support Ernie on reaching this milestone. We believe that we must support the influences and icons in our culture that inspire love and realness in us,” said Patricia Sutherland, chairman of JMMB's Joan Duncan Foundation.

In addition to Smith, the list of performers includes Pluto Shervington, Ken Boothe, Carlene Davis, Dizzy Minott, Capleton, Peter Ashbourne, Junior Tucker, Wayne Armond, Dean Fraser, and Jon Williams. Smith's children, Ojay and Sahara, are also billed to perform.

Part of the proceeds from Solid Gold will be going towards the Jamaica Association of Vintage Artistes and Affiliates to initiate an insurance fund. The funds will be used to cover the premium costs of five vintage artistes who have made indelible contributions to Jamaica's music, but who have fallen on hard times.

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