Konshens debuts urban wear

Monday, February 05, 2018

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KONSHENS recently took to Twitter to debut merchandise from his clothing line.

Available on his website, the line features hats, T-shirts and hooded pullovers. Some items bear the song title Turn Me On from the deejay's 2017 hit single, while others feature a photo of Konshens and his name.

But this is not Konshens's first set of merchandise. The Gyal A Bubble deejay launched a shoe line, Konz 876, back in September 2013. Speaking to the Jamaica Observer at the time of the launch at West King's House Road in Kingston, Konshens said he had always wanted to get into merchandising.

“We can go the dancehall way and add a little controversy to it and tell the fans that we and another artiste is at war, or that I am involved with a particular girl, or we can think like a businessman and give them a product. This is an avenue of where we can give the world more of our culture and the market is there for it,” he said at the time.

Last year, Shaggy and Alkaline launched their respective clothing lines.

Konshens said he is gearing up to release his third album, called IFG, later this year. Better Money, the project's debut single, is produced by Stephen “Di Genius” McGregor and was released last month.

His last album, Mental Maintenance in 2012, included tracks like Do Sumn, She's Happy and Represent. Two years prior, his debut album Real Talk was only released in Japan. It included tracks This Means Money, Pretty Devil, and Good Girl Gone Bad featuring Tarrus Riley.

— Sade Gardner

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